Jaecoo 7, the SUV that arrives in Spain to take over the market

Jaecoothe brand of the Chinese vehicle manufacturer Cherrystomps in Spain. He arrives in our country and is clear that he is going to conquer a large percentage of the market, since his new Jaecoo 7 model. It will be available to drivers with two mechanics: on the one hand, a gasoline engine 1.6 Turbo with 145 HP, and on the other, a 340 HP plug-in hybrid version with 90 km of autonomy in 100% electric version and more than 1,200 km of total autonomy. The presentation of the arrival of Jaecoo to Spain was held this Tuesday in the Puy du Fu park, in Toledo, an event that was attended by Charlie Zhanginternational vice president of Chery Group.

This latest plug-in hybrid has all the power of city driving with its electric versionsilent and elegant, and also the power output travel in complete comfort with a tank of fuel for long distances, if we so wish. Until now, Jaecoo 7 has been in pre-sale and it officially goes on sale this Wednesday in Spain, and the forecasts are “really good”according to Jaecoo sources.

This new Jaecoo 7 is an elegant SUV with carefully designed lines, inspired by nature. It is now available in Spain from 33,900 euros, for the fuel version; and with 4×4 traction with a price that starts from 37,900 euros. In the case of the hybrid model, which will be available starting next year, it will have a price from 40,900 euros with front-wheel drive and finish Select; and the Exclusive version starts at 42,900 euros with 4×2 traction.

The directors of Jaecoo also announced at their celebration in Toledo, where the medieval city contrasted with the lines full of design and innovation of the Jaecoo 7which next year will be a time when the company will launch new models, both from Omoda and Jaecoo. The Omoda 7 and the Omoda 9, explained Francesco Colonnese, head of sales at Omoda and Jaecooto OKDIARIO.

“Important” monthly sales goal

«We have made a pre-sale of Jaecoo and today, Wednesday, it officially goes on sale. We already have a goal for the month, and it is important», although he did not clarify a specific figure. Colonnese was very satisfied with the sales figures of its Omoda model, which burst onto the market in February 2024.

«In these months we have met several milestones. 1,000 cars were sold in just 82 days. The fifth month we did more than 1,021 registrations. Therefore, we are at 82% sales to individuals, that is brutal,” says Colonnese. As head of sales, he stated that he was very “satisfied and excited, the best has to come.” «All Jaecoo models will have a 4×4 version», he added.

For its part, Marianna Cherubini, Marketing and Communication Director of Omoda and Jaecooexpressed “the excitement of doing well and building trust with these new brands. One of the things that the company has done best has been to have a very strong sales network and solid after-salesand try to make known and tell everything that we are doing, and that people understand it, that they understand that launching a new car brand is a challenge and an opportunity.

Cherubini trusts the product completely, which is why he argued that the best thing to convince of the purchase of a Jaecoo 7for example, you just have to try it. «This is why the sales network is very important to us, so that customers can try it, drive it and do tests. In the end, when you trust the product, you have to let people try it and see our commitment. It has a very important design and personality, people like it and it catches their attention», he ended.

82% private sale

A very little-known brand still in Spain that, however, is having very good sales. The secret, Colonnese detailed in the presentation in Toledo, is “a tremendous job, a fantastic productwhich has a good design, a good price positioning and is in one of the most important segments of the market, and a team focused on knowing everything that happens and providing the best servicechange if something doesn’t work.

It draws its chest, also and above all, from its sales network: the dealers. «They are fantastic, they are hooked on the brand and we have chosen very well. In one on one, in the private sale“They are doing very well,” he added. To choose a good dealer, he explained, “you have to visit the best, You interview them and show them the business plan. They, like us, have to find us attractive and believe in our brand for them to bet. We ask for a large investment, 400 m3, all points of sale must have developed after-sales and a dedicated sales team.».

Regarding the growth of both brands, whether it will be in parallel or if one of them will prevail over the other, Colonnese explained that «Each one will find its clients, clients who ask for different things. “Both brands are going to develop.”