Reminds you of the excitement Unity caused with the announcement of its runtime fee? About a year ago, Unity announced that it would completely turn its business model on its head. The plan was to charge a fee for each installation of a game created with Unity.
Unity is finally leaving the runtime fee behind
A wave of outrage swept through social media and many developers were more than unhappy with the decision. At the end of September 2023, Unity gave in and adjusted prices and conditions, but stuck to the basic idea.
Matt Bromberg, President and CEO of Unity, has now announced that the runtime fee will be eliminated completely.
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“After extensive consultation with our community, customers and partners, we have made the decision to eliminate the runtime fee for our gaming customers with immediate effect,” he writes in a statement. “Customers who are not in the gaming industry will not be affected by this change.”
“Over the last 20 years, we’ve partnered with brilliant designers and developers, artists and engineers, publishers and platforms to create a world where great games can be made by anyone and for everyone. We called it ‘democratizing game development.’ ‘, and that is still our main task today.”
“However, we cannot pursue this mission at odds with our customers – at its core, it must be a partnership based on trust. I have been able to talk to many of you over the last three months and have heard again and again that you want a strong Unity and understand that price increases are a necessary part of what enables us to invest in further game development.”
“But these increases don’t have to come in a new and controversial form. We want to deliver value in the right way at a fair price so that you continue to feel comfortable building your business long-term with Unity as your partner. And we are confident that if we are good partners and deliver great software and services, we have barely scratched the surface of what we can achieve together.”
Instead of a runtime fee, there is again the subscription model. Prices for Unity Pro and Enterprise subscriptions are to be increased by 8 and 25 percent. Unity Personal remains free as long as the sales and financing limit of $100,000 to $200,000 is not exceeded.
