Sofia Suescun, Kiko Jimenez and Maite Galdeano They have become the magical trident of television entertainment this summer. With the end of the soap opera between Alvaro Muñoz Escassi and Maria Jose Suareztelevision needed new protagonists to fill its heartfelt programs and, suddenly, this melodrama appears shakespearian very cañí

The world of the heart is wonderful: you don’t need to work, but rather invent. When fame begins to fade and the billing model wears thin, some turn to tactics that, while controversial, seem to work: invent or exaggerate conflicts to stay current.

As you point out Alessandro Lecquio“this whole conflict, look where it is, comes to them at the most opportune moment.” In a panorama where Sofía is no longer the undisputed star of the realities -with its image somewhat deteriorated after passing through Survivors All Stars- This family drama has allowed him, along with his mother and his partner, to revive media interest. It is no coincidence that, just when her career seemed to cool down, she blew up such a high-profile story.

It is undeniable that family drama has based on real events. But what seems clear, according to Lecquio and many other commentators, is that all those involved are taking advantage of the situation. “The problem is that they make a theater of practically everything,” says the Italian, suggesting that, although the conflict has an authentic background, it has been theatricalized to maximize its impact.

The controversy broke out when Maite Galdeano revealed on social networks that her daughter Sofía had kicked her out of the house, blaming Kiko Jiménez for manipulating her. From there, entertainment programs focused on breaking down every detail of this story. It is not surprising that those involved have received large sums for their interventions. As reported, Sofía received 80,000 euros for his statements on television, while Maite obtained 20,000 euros for their participation.

These types of situations, where family or personal conflicts are exploited to the last detail, are a reflection of how the characters of the heart find a source of income in controversy when their careers begin to falter. “Mothers-in-law are a lottery,” one commentator joked, suggesting that Maite knew perfectly well what she was getting into and that her main objective is none other than generate controversy and, with it, money.

The sets have been transformed into authentic stages where these media dramas take place and the public, conscious or not, acts as a spectator of a work that seems to have no end. Every week, new statements, confrontations and revelations follow one another, keeping the audience hooked and the protagonists pocketing juicy sums of money.

The most curious thing about this whole phenomenon is that, although the background of many of these stories may have some truth, many of them are constructed or exaggerated with a clear objective: to generate income. The public seems to enjoy these stories, even knowing that many of them are embellished or even made up. Are seeing wrestlingwhere it is known that the blows are fictitious and, even so, they enjoy each blow, each slap, each of the falls to the ring. And when the opponent gets up from the canvas, we start again.

The cycle is simple: the conflict is created, the exclusive is sold, and then the consequences are drawn out in an endless chain of interviews and talk shows. But what does this say about our society? What are we consuming when we sit down to watch these types of shows? Perhaps it is time to ask ourselves if this type of entertainment really contributes something beyond a momentary distraction.

The case of Sofía Suescun, Kiko Jiménez and Maite Galdeano is just an example of a pattern that seems to repeat too often in the world of the heart. When job opportunities dwindle, family drama and made-up or exaggerated stories become a profitable strategy. For some, this is simply the cost of staying current; For others, it is an example of how the audience also plays its role, applauding and consuming these shows, thus contributing to the perpetuation of this cycle.

Let’s not forget that behind every television drama there is a real life. And although the numbers in the bank accounts may grow, the hits on the canvas damage the skin and cause bruises. Many people have ended up emotionally broken on television, and it is time to ask ourselves if we still want to applaud this circus of blows and betrayals.

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